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16 July 2024

Ternium participates in Colombia’s Gran Salón Ferretero 2024

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Ternium was part of the seventh edition of the Gran Salón Ferretero hardware show. In addition to meeting with customers and colleagues, our team participated activities that are making a positive contribution to the sector.

Once again Ternium took part of Colombia’s Gran Salón Ferretero hardware show. On July 12 and 13, the largest meeting of hardware sector was held in Bogota. It brought together major exhibits from the construction, maintenance, infrastructure and, of course, steel industries. More than 8.820 people attended and enjoyed the opportunity to learn about the sector’s latest innovations.

Ternium took part at the event, as it reinforced its commitment to innovation and its proximity to customers. In addition, it shared the wide range of steel products it offers to the market.

A space for innovation and dialogue

At the Gran Salón Ferretero our team met with customers, colleagues and suppliers who actively participated in discussions related to industry trends and transformations. In addition to showcasing our products and services, we also promoted the exchange of ideas and collaboration to drive innovation and sustainable growth in the industry.

Luis Villanueva, the company's commercial director, reaffirmed this purpose: "We are here to show the broad portfolio of steel products to the Colombian market. These are manufactured with high quality standards, with 100% Colombian labor and under strict safety parameters for our employees".

Trending topics at the fair

Sustainability: in recent years the steel industry has undergone significant transformations, which has led companies to rethink their work practices to make responsible use of natural resources.

How can we protect the planet earth without risking productivity or affecting employees' income? Luis Villanueva argued that one of Ternium's premises is to prioritize respect and commitment to the environment in each of its processes.

New technologies: artificial intelligence and 3D modeling and printing also gave a lot to talk about during the fair. Using these advances to our advantage is one of the greatest challenges facing companies today.

We approach potential customers to accompany them in their different projects. In this way, we help them achieve their objectives through our innovation initiatives. Homero Gabriel Molano, from Identiphy Professional, says: "This entity meets the specifications we need for a macro project we are implementing in the Caribbean. I came to the fair and saw that they have very good products. I see quality, service and it seems to be the company chosen to accompany us in all our processes".

E-commerce: focused on customer service, digital developments serve to optimize the production line, as well as to facilitate and streamline the deal with users. In the case of e-commerce, this strategy offers buyers more varied payment options and the possibility of acquiring products at any time and place.

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  • 06 May 2025

    Máximo Vedoya Honored as Steelmaker of the Year at AISTech 2025

    Máximo Vedoya, Ternium CEO, was named Steelmaker of the Year by the Association for Iron and Steel Technology (AIST) during the AISTech 2025 President’s Award Breakfast, which celebrates industry leaders and innovation in the steel sector. The Steelmaker of the Year award recognizes individuals who have made significant contributions to the steel industry.

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