Ternium officially launched the campaign “The Soul of Mexico” through social media. A day before, Maximo Vedoya, the company´s CEO, made a pre-launch on his official Twitter account @MaximoVedoya.
“At what point, did something so cold as steel become something so warm? When, as Mexicans, we fill it with value, we inject our strength onto it, our passion, our pride, and everything else that describes us! At that point, we made it ours.” This fragment is one of the messages from “The Soul of Mexico” campaign, presented in this 60-second video, reaching the whole nation, where Ternium, throughout its values, high quality advanced steel products, highly skilled professionals and its long-term commitment with Mexico, collaborates as a vital part of the community, facing those ever-presenting challenges.
“Hard as steel, say some.
Cold as steel, say some more.
But we have learned it doesn´t have to be that way,
We gave it warmth by transforming it where the future of Mexico grows.
We removed the stiffness once we understood how it could move us…
And not just on the outside, but also within.
When we turn it into a moment, filling our lives with memories.
Today, we transform it into care, encouragement, and hope.”
Want to share this campaign? You can find it at Ternium´s social media: