Ternium’s steel will be the protagonist, with equipment designed and crafted by Federico Churba Studio, in the exposition that took place in Arenas Studios, in La Boca, Buenos Aires.
All the equipment in PROA Editions stand was crafted by Federico Churba with Ternium steel.
The 30 years of ARTEBA will be celebrated with the return of the on-site prestigious exhibition. The PROA Editions stand, a regular emblematic space from the exposition destined for the independent publisher, will be once again the area where the steel will be showcased. As in previous occasions, this area will be fully equipped with furniture crafted from steel, the result of a partnership between Ternium and the Federico Churba Studio. For this section, a series of tables of several sizes were crafted to exhibit the publications and the exhibition vertical panels and a set of stools and individual benches for the audience.
The access sections will also have equipment crafted from steel plates: stools, counters, and a set of partitions made of a perforated plate that contains all the collection without giving up its aesthetic style. Also, there will be two resting areas equipped with steel benches that are also a result of the Federico Churba Studio and Ternium partnership.
The pieces specifically crafted for ARTEBA were made through simple cutting and folding of white steel plates operations, playing with the cut and fold of paper sheets metaphor. Plain and micro-perforated steel sheets were used and the industrial designer opted for white to convey synthesis and prevent competition with the other displayed books.
This is the eighth year that the Federico Churba Studio equips the PROA Editions stand and the fifth occasion in which Ternium features their steel equipment.
“Nowadays steel is not exclusive for the industrial and technological application, it is more frequent to see it in designs and even in art. This project is a show of that versatility” said José Del Boca, Ternium Argentina’s Commercial VP.
The white steel plate folded plays with the metaphor of the cut and fold from the paper sheets.